Heintz-Knowles, Katharine E., McCrae A. Parker, Patti Miller, Christy Glaubke, Sierra Thai-Binh, and Tristan Sorah-Reyes. "Fall Colors 2001: Prime Time Diversity Report." Oakland, CA: Children Now, 2001.

A new study on the current network television season finds that the 8 to 9 o'clock "family hour," when children are most likely to be watching, contains the least racially diverse programming in all of prime time. "Fall Colors 2000-01," released by Children Now, a child policy and advocacy organization, found that despite television networks' stated commitments to greater on-screen diversity, only small improvements were made over the previous season—and the representation of Latinos and other groups actually decreased. Overall, the study found that prime time is dominated by white, male characters, which sends skewed messages to children about the status and value of women and minorities.

The second annual study examined the race, gender, class, sexual identity, disability and occupation of all characters in prime time situation comedies and dramas on the six broadcast networks for the current television season. Among the findings:

Further results showed that: